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Marketing research of medical products and medicines

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RZN.Expert offers a comprehensive approach to marketing research in the field of medicine. During marketing research, we use methods adapted to the specifics of the client and their product. We consult on the strategy for launching a product on the market. We create effective strategies for promoting your product.
We don't just collect data, we help you make informed decisions based on in-depth analysis of the medical devices and medicines market!
Marketing research allow:
- to assess the potential of a new medical product;
- to optimize costs;
- to minimize risks;
- to create a product that is truly in demand on the market;
- to speed up the product's entry into the market.
Marketing research in the field of medical devices and drugs is a systematic process of collecting, analyzing and interpreting data aimed at studying the market, competitors, consumers and other factors affecting the success of the product.

Main stages of marketing research

We offer services for the development and implementation of the QMS MI, where at each stage we guarantee careful planning, coordination of the actions of all project participants and constant quality control of the work performed.
We will determine what exactly you want to find out with the help of the research. We will formulate clear and measurable goals.
Formulation of research goals
01
We use a variety of methods for collecting primary and secondary information.
Data collection
02
We use modern statistical methods and qualitative analysis to identify quantitative patterns (average values, frequencies, correlations) and qualitative characteristics (opinions, motivations).
Data analysis
03
We present the research results in a clear and accessible form, with recommendations for decision-making.
Report preparation
04

Why choose us?

Developing a customized research strategy
We use a wide range of methods, including surveys, focus groups, big data analysis and much more.
Competitive analysis
We assess the positions of your competitors, their strengths and weaknesses, marketing strategies.
Market forecasting
We forecast market development based on data so that you can plan a long-term strategy.
Developing marketing strategies
We consult on the strategy for launching a product to the market. We create effective strategies for promoting your product based on research results.
Entering the market with a new medical product is a serious decision that requires careful preparation.
Contact us, and we will help you achieve success in the medical products market!
In-depth expertise
Our team has many years of experience in marketing research in the medical field.
Comprehensive approach
We offer not only research, but also consultations on all stages of launching a product to the market.
Individual approach
Each study is a unique project, tailored to your specific needs.
Compliance with ethical standards and regulatory requirements
We guarantee confidentiality and compliance with all applicable laws.
Get a free consultation on the Issue
m. Kropotkinskaya
Moscow, Voekhonka Street, 15
Our Medtech Business information resource on telegram. Legislative changes, market overview and science in the field of medical devices.